Wacker Neuson is well-known in the U.S. for its rammers and compactors, but it’s also quietly been building a name for itself in the ride-on compact equipment market, with its skid steers, compact track loaders and mini excavators.
On this episode of The Dirt, we delve deeper into the company’s compact equipment in an interview with John Dotto, Wacker Neuson product application and training specialist.
One of the first things you’ll learn is how to pronounce “Neuson” – most Americans get it wrong.
But on a more serious note, Dotto explains what distinguishes the brand’s equipment, highlighting such attributes as simple design, easy maintenance, no diesel particulate filter and heavy-duty hardware for reliability.
So check out this episode of The Dirt to learn more about what Wacker Neuson has been up to on its compact equipment lines.
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In This Episode:
00:00 - Wacker Neuson CTL and Mini Excavator Lineup
00:29 - Is Wacker Neuson Well Known for CTLs and Mini Excavators?
01:51 - What Are the Pros and Cons of Joining the Compact Equipment Space So Late?
03:45 - Serviceability of Wacker Neuson CTLs
06:20 - Operator Visibility in the New ST27 Wacker Neuson CTL
07:30 - How Do Wacker Neuson CTLs Avoid Having a DPF?
10:56 - Wacker Neuson Mini Excavator History
11:38 - The Advantages of Wacker Neuson Mini Excavators
14:08 - Final Thoughts
Video transcript:
Bryan Furnace:
Today we are here to talk about Wacker Neuson, and we're here to talk about their new CTL and mini lineup that you may have been seeing here and there. Wacker's, not just good for the Wacker packer, they're here for your compact equipment as well. But that being said, we're going to flip over and we're going to talk to John Dotto about the new lineup. For a lot of us on the job sites, Wacker Neuson is kind of known as the support equipment, you've got the jumping jacks and the plate compactors and a lot of that support equipment. How do you think that's impacted you guys as you've moved over into the CTL and mini space?
John Dotto:
I think it's been great for us as we've moved into compact equipment. So a lot of guys are used to looking for the Wacker packer, so it's not like we're an unknown name on the job site, and we've been around for a long, long time. So we've been doing business for 175 years. We've been in North America since 1957. And with that core product, those like you, you mentioned, your plate compactors, your jumping jacks, your rammers, that stuff has been all around North American job sites for a really long time and with a super high level of a reputation of quality and longevity. So as we've moved into the compact equipment space with skid-steers, CTLs, wheel loaders, tele handlers, I know today we're going to talk about CTLs and mini excavators for the most part.
But I think it's only helped when we make that connection for the contractor to say, oh yeah, that Wacker Neuson mini, that's the same company that the logo fell off my plate tamper 10 years ago and I'm still running it. So I think it's been really helpful for us to have that image of quality on a job site for a really long time.
Bryan Furnace:
Coming into the compact equipment market this late in the game. I know there are advantages to being a late mover, but there's also some really good advantages of setting yourself up in the marketplace, being one of those first guys to market. How do you think that's kind of impacted you guys coming into that compact market this late in the game?
John Dotto:
Well, you've got a really good understanding of the fact that there are advantages and disadvantages. So a couple of the advantages are you're able to learn from your competitors, you're able to see what's been done and what's worked in the past. For us, specifically on the compact track loader, and the skid-steer loader line with where we came into market in relation to when Tier 4 final engine emissions regulations went live, we were able to design a chassis that made the space for all the aftertreatment systems and didn't have to try and cram a bunch of equipment into an engine compartment. So that was for sure an advantage.
In terms of disadvantages, yeah, it's a crowded market. So to try to make yourself known in a very, very crowded space, especially if you're talking about those two things we're talking about today, skid-steer, CTLs and mini excavators, the number of competitors that are out there is really large. But I think that goes back to what we talked about at the very beginning. We're not an unknown brand, we're just lesser known for some of the compact equipment...
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