Making Your Product Roadmap Customer Centric

#customersuccess #csmpractice #customercentricity #productroadmap

How can your products be customer-centric, resulting in superior customer success? Is there a way to tie up customer success to your products? Will it be too much noise for the development and sales teams if the products are designed to be Customer-Driven, Customer Oriented, and Customer Focused? To what extent is customer centricity achievable?

To seek answers to all these question, and many more, Irit Eizips sits down with Alex Farmer to navigate the viewers to a roadmap that possibly has answers to all these queries.

Alex Farmer is the VP of Customer Success at Cognite and Founder of Customer Success Excellence – The Customer Success Awards. Recently, he developed a framework that provided a roadmap for businesses to achieve Customer Focused products. He took a customer-centric approach and came up with a customer-centric roadmap that aligned customer success to the products. In this talk, we would be on a quest to seek answers to all the questions related to customer centricity in a product life cycle.

◾️ Brief introduction of the framework – Optimizing product roadmap lifecycle with Customer Success

◾️ What prompted Alex Farmer to create a customer-centric product roadmap?

◾️ What are various roadblocks and challenges in implementing this framework?

◾️ How to remove friction in customer journey?

◾️ Why 50% share is given to Quarterly Roadmap Prioritization?

◾️ Monthly Enhancements Request Review

◾️ Bug Prioritization – Why all bugs aren’t equal?

◾️ Steps to implement Alex’s framework

◽️ Meet the product team

◽️ Leverage the arena

◽️ Share the data

◾️ Critique on the framework on LinkedIn.

00:00 Intro
01:26 Framework
03:11 Phases
05:30 Roadmap Prioritization
10:30 Feedback
12:45 Process Input
16:57 Implementation framework
17:48 What it’s about

◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️

Additional Resources

⏬ Download Alex Farmer's Slides:
“Optimizing Product Roadmap Lifecycle with Customer Success”
https://www.csmpractice.com/product-r...

🎥 Video: Want to be CUSTOMER-CENTRIC?
https://bit.ly/3cmfDk0

🎥 Video: CUSTOMER SUCCESS Impact on PRODUCT ROADMAP
https://bit.ly/3yJXm82

⏬ Infographic: 8 Key Steps in Becoming a Customer-Centric Organization
https://www.csmpractice.com/customer-...

📑 Read: Becoming a Customer-Centric Organization
https://bit.ly/33Dj795

📑 Read: Building a Product Roadmap & Why Customer Success Input Is Valuable
https://bit.ly/3cczGRX

◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️

Whenever you’re ready... here are 3 ways I can help you build, optimize or scale your customer success practice:

1. Grab a free copy of our Customer Success templates and infographics
We’ve created a resource library for you to gain easy access to best practices and benchmark data. https://www.csmpractice.com/resources

2. Subscribe to our CSM Practice newsletter
Subscribe to our CSMP newsletter and join a community of executives and business professionals dedicated to elevating their customer success game. https://www.csmpractice.com/newslette...

3. Work with our team privately
If you are an executive working for a tech company, and you would like to work with our team to take your go-to-market growth strategy from ordinary to extraordinary using customer success methodologies … Just submit the 'Contact Us' form … let us know what are the key challenges you have working with clients, what you’d like us to work on together, and we’ll send you more details. https://www.csmpractice.com/cs-consul...

◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️

LEARN MORE ABOUT CUSTOMER SUCCESS
with these free resources:

📌 Subscribe to CSM Practice YouTube channel:
https://www.youtube.com/csmpractice?s...

📌 Listen to our Podcast
https://www.csmpractice.com/podcast

📌 Sign up to receive our Weekly Newsletter:
https://www.csmpractice.com/newslette...

📌 Download CS Templates and Infographics
https://www.csmpractice.com/resources

📌 READ our Customer Success BLOGS:
https://csmpractice.com/blog

📌 FOLLOW us on LinkedIn:
  / csm-practice  

📌 Follow us on TikTok
https://www.tiktok.com/@csmpractice?l...

📌 FOLLOW us on TWITTER:
  / csmpractice