Скачать или смотреть The Elephant, The Rider and You: Stef Frenzl at TEDxMontlakeCut

The Elephant, The Rider and You: Creating Behavior Change Strategies That Work.
Stef Frenzl explores the dichotomy of the rational and emotional sides of the human mind. We can develop better, more effective environmental interventions by satisfying both mindsets.
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