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In this conversation, Josh Furstoss walks through his unconventional journey from cleaning blood in a Chicago meat department to building, exiting, and spinning out tech companies. He shares wild early jobs, an inside look at Motorola’s federal security projects, how a startup disaster led to his fintech success with Incued, and why his new venture Spinout Studios helps founders turn dormant IP into real products. This one spans grenades, go-to-markets, moral philosophy, robotics, and the meaning of work itself.

We dive into:

From grocery store chaos to corporate security—what early jobs really teach
How curiosity and cold-emailing CEOs led to Josh’s first startup break
Building Incued: data transparency, trust, and anger as a motivator
Recovering from failure, pain, and burnout post-exit
The philosophy behind Spinout Studios and ex-founder-led innovation
The future of robotics and the limits of humanoid design
AI, automation, and what happens to purpose when work disappears
Why creating—not winning—is the only way to feel alive

Chapters
00:00:01 Early jobs: meat departments and madness
00:01:32 The story that ended Josh’s grocery career
00:02:58 Butchering hangovers and bad decisions
00:03:56 From meat to phones: Best Buy and Samsung
00:06:03 Selling through enthusiasm, not sales scripts
00:07:11 The golden age of smartphones
00:08:08 Curiosity → corporate tech path
00:10:23 Cold-messaging CEOs to get a first startup role
00:12:09 Sprint, Motorola, and finding purpose in boring work
00:13:27 Consulting on mass-shooting prevention tech
00:15:17 Becoming a go-to product expert and trusted operator
00:17:10 The Vigilant acquisition and corporate politics
00:18:07 Realizing he could be CEO material
00:20:12 The failed first startup (Summarize It)
00:21:17 Pivoting into Incued—real-time financial data for private markets
00:23:39 From ISR datasets to private-market truth
00:25:20 Morality, misinformation, and fixing dishonest systems
00:27:43 Anger, pain, and using vengeance as fuel
00:29:41 Post-exit clarity and finding peace
00:30:39 “The land of the elves”: searching for calm and meaning
00:31:55 Money, power, and the myth of success
00:33:45 Biologic drivers of ambition and perception of wealth
00:35:32 The difference between real rich and performative rich
00:36:48 Status, originality, and independent thought
00:37:32 Why creativity suffocates inside hierarchies
00:38:05 Introducing Spinout Studios
00:40:07 Why ex-founders outperform consultants
00:41:10 Early projects: JoinBreaker, MobileArm, and defense tech
00:43:00 What Spinout looks for in founders and verticals
00:44:46 The beauty of boring: robotics and service niches
00:46:37 Why Chicago is perfect for lower-middle-market innovation
00:48:54 Private equity vs venture mindsets
00:49:05 Culture contrast: Chicago vs San Francisco founders
00:51:27 Robotics realism—niche over humanoid
00:53:38 Loneliness, third spaces, and social media’s cost
00:56:27 The future of work: displacement, demographics, and purpose
00:59:10 Work as identity and the post-AI dilemma
01:01:05 Remote work, cities, and rethinking housing
01:02:20 Final question: why Josh creates
01:03:44 Where to find Josh online

🎙 Guest: Josh Furstoss
LinkedIn: [  / josh-furstoss  ](  / josh-furstoss  )
X: [  / joshfurstoss  ](  / joshfurstoss  )

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LinkedIn: [  / not-the-f1-driver-liam-lawson  ](  / not-the-f1-driver-liam-lawson  )