Google Ads Performance Max Listing Group Strategy (Automated)

In this video, you’ll learn a streamlined strategy for organizing your Performance Max listing groups to improve efficiency and reduce manual work. Discover a two-step approach to segment products in your campaigns using:

1. Primary segmentation by product type (e.g., mattresses, headboards).
2. Secondary segmentation by size variant (or color, depending on your products).

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This strategy will help you:

•Automate product attribution when new products are added.
•Reduce errors and overlaps in large accounts.
•Ensure your listing groups are accurately matched to user searches.
•Improve the overall performance and relevance of your ads.

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Chapters:
00:00 – Introduction to the strategy
00:30 – Two-step segmentation approach
01:00 – Importance of product type and size variant
01:57 – Using custom labels in Shopify and Merchant Center
04:00 – Setting up subdivisions in Google Ads
06:23 – Benefits of automated product attribution
06:54 – Conclusion & call to action

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