Скачать или смотреть Business Rebels: Branding for Disruption with CEO Mike Cessario | MasterClass

Worth $1.4 billion-plus, Liquid Death is one of the top companies defining culture. With his subversive branding and headline-creating ads, CEO Mike Cessario knows a thing or two about earning attention and breaking into an industry as an outsider.

Now Liquid Death’s CEO takes you behind the scenes of his brainchild. In Business Rebels, Mike shows you how to succeed on your terms, disrupt a billion-dollar industry, and own your voice in every room.

This is Business Rebels, a new MasterClass Original Series, where self-made CEOs teach how business gets done.

Watch Business Rebels now: LINK HERE: https://mstr.cl/BizRebsMike

Mike Cessario was burned out working in ad agencies as a graphic designer. Then he chose to go his own way. After a failed liquor startup and a couple of lost jobs, Mike took his winning concept to the internet with a few thousand dollars. The product? Canned water called Liquid Death, now valued at $1.4 billion. Learn how Mike did it and reignite your resilience—then change your career with billion-dollar ideas.

Episode lessons include:

Architecting an Authentic Brand
Culture-Led Advertising
Stretching Your Budget
Crafting Ideas for Earned Reach
Getting Faster Buy-In for Your Ideas
Strategies to Outperform the Competition

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