Скачать или смотреть Leveraging AI for Personalization: Enhancing User Experiences in B2B Tech Industries with Liza Adams

Over the past few months, we have witnessed a rapid pace of innovation in the field of AI, with new and mind-blowing advancements emerging almost daily. Join guest Liza Adams on this episode of the Integrate & Ignite Marketing Podcast, as she and host Lori Jones discuss the enormous impact AI is having on marketing, how we can conquer our fears of AI replacing human roles, and how to leverage the power of personalization.

==Timestamps==
00:00 Introduction to Integrate & Ignite with Liza Adams.
01:22 Marketing must embrace inevitable positive change.
03:47 Trust issues between CEOs and CMOs.
08:20 Marketing is about tactics and strategy.
12:53 AI simplifies data-driven strategic decision-making.
14:27 Streamline social sentiment analysis for PR.
20:08 Use a framework to prioritize market expansion.
23:59 AI personalization is the holy grail for marketing.
27:33 AI streamlines travel experiences, boosts revenue.
32:53 Use AI for innovative, responsible customer experiences.
36:55 AI helps modernize marketing and create new roles.
38:52 Expanded team roles transformed sales and marketing.