Скачать или смотреть From Rebranding to AI: A Marketing Evolution | Jeff Swystun

In the recent episode of Interesting B2B Marketers, host Steve Goldhaber sits down with Jeff Swystun, a marketing consultant known for his proficiency in the domain of service businesses. Throughout his career, Jeff has worked with diverse firms. In this episode, he highlights his collaboration with a notable Canadian loyalty company, discussing his experiences and offering marketing insights.

He sheds light on the intricacies of rebranding a company that has experienced significant growth and the emerging role of AI in shaping customer experience. This episode offers listeners insights into both specific case studies and general strategies in B2B marketing.

Key Takeaways:

Service Businesses - The Invisible Challenge: Steve touches upon the unique challenges associated with marketing 'invisible' service businesses.

From X to Y - A Success Story: Jeff shares his experiences with a Canadian company that separated from its US parent. Over the years, he played a role in their rebranding process and observed their growth and advancements in the loyalty sector.

Two Key Tech Offers:
1. Loyalty Management: This technology oversees a customer's loyalty points and interactions, aiding major brands in their loyalty endeavors.
2. AI-Driven Customer Experience: The newly introduced AI tool predicts client preferences, offers ad copy suggestions, sets touch frequency, and puts forth promotions. Jeff sees AI as a transformative force in the loyalty and customer experience sector.

Go-to-Market Strategy: Jeff underscores the need for proactive, quick, and all-encompassing strategies, setting them apart from conventional marketing plans often limited to the marketing department.

The Speed of Modern Marketing: The conversation delves into the accelerated pace of today's marketing scene and the pitfalls of chasing the latest trends without a clear message.

The Essence of Effective Marketing: Regardless of the technology or method in place, the core message should remain clear, engaging, and pertinent.

Connect with Steve Goldhaber and Jeff Swystun on LinkedIn for further insights and exchanges!