Скачать или смотреть DTC Isn't Dead But Platform Arbitrage & Mediocrity Is | Ryan Rouse (HighKey) Interview

Pivotal is an interview-style segment that tackles topics in consumer packaged goods (CPG) and fast moving consumer goods (FMCG) from the business leaders that live it EVERY DAY! My guest on this episode is an absolute Rockstar. Before becoming the Chief Digital Officer at one of my favorite digital-first CPG brands HighKey, he was the Co-Founder of the meal delivery company Factor_ that sold to HelloFresh for almost $300 million. We cover a crucial story at the end of our conversation about how that exit event brought him zero monetary value. Ryan also shares his thought about the changing role of the CMO inside the CPG industry. Additionally, we talked about how platform arbitrage and mediocrity will no longer cut it when you’re trying to grow through dtc ecommerce. These are just some of the interesting topics we covered in this episode...

Ryan Rouse LinkedIn =   / ryanrouse  

#amazon #highkey #ecommerce

Timecodes
0:00 – Introduction
3:20 – How Ryan Rouse Went from Finance to Co-Founder & CMO at Factor_
6:11 – Marketing is an Impact Function
8:45 – Changing Role of the Chief Marketing Officer (CMO)
11:54 – Balancing Amazon & DTC
16:45 – Why Leveraging Amazon is Key
21:45 – Defending Against Private Label on Amazon
26:43 – Great Products Are Only the Entry Fee to Compete
31:00 – Value-Orientated vs. Purpose-Driven
34:16 – Ryan Rouse (Factor_) Exit Event Story
41:48 – Final Thoughts

I appreciate each and every one of you that took even a moment of your time to watch this video. I know your time and attention are your biggest assets and I hope you got adequate value in return from this content. Thank you from the bottom of my heart!

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About Joshua Schall of J. Schall Consulting:
Joshua is consumer packaged goods (CPG) Strategist and Entrepreneur that focuses on the product categories of value-added (or functional) food, beverage, beauty, and nutritional supplements. He was an early advocate for digital grocery optimization and is an expert at the entrepreneurial ideation to consumerization cycle. Recently, he has shifted that decade of knowledge into early-stage investments, board membership, and public speaking engagements. His YouTube channel is a walk through his daily life and a peek into his business musings. Enjoy a look into his life through the lens!

►EMAIL [email protected]