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For the past five years, Hamblen has hawked hats from his store, Hamblen Hats in Ault, Colorado. Come summer, he hits the road with his sons selling his wares at rodeos. Hamblen makes custom hats, sells premade models from Atwood, Twister and Serratelli and mends worn ones.

Thanks to pop culture trends like the TV show “Yellowstone” and musicians who don Western wear, Hamblen said that demand for hats is strong.

But over the past five years, he’s faced hiccup after hiccup — from supply chain disruptions during the pandemic, to a fur supply weakened by the war in Ukraine and, most recently, steep tariffs on straw hats that pass through China and Mexico.

Read more at rmpbs.org

Video by Cormac McCrimmon, Rocky Mountain PBS

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