Скачать или смотреть Building Brands, Brewing Beer: Why This Detroit Real Estate Developer Is Getting Into Hospitality

In this video, we sit down with entrepreneur, developer, and community builder Evan Fay, the powerhouse behind Develop MotorCity at Brewing Company—Detroit's first Black-owned brewery in Midtown.

From managing 50+ doors in real estate to launching a full-scale hospitality brand, Evan breaks down his business structure, growth strategy, and the lessons he’s carried from scaling national brands like Creamalicious Ice Cream. We talk about what it really takes to go from owner to operator, the importance of hiring right, and the strategic moves he’s making to take Roar from a local gem to a national staple.

We also dive into:

The power of special-purpose entities (SPEs) in real estate and business
How Detroit’s entrepreneurial ecosystem helped him level up
The importance of experiential branding and storytelling
How Roar Brewing plans to bridge cultural gaps in craft beer
His 5-year vision for national expansion—and possibly seeing Roar in Ford Field!

Whether you're an aspiring developer, a CPG brand-builder, or a beer enthusiast curious about what it takes to own and operate at this level—this interview is for you. 🔥

📍 Roar Brewing Co. Grand Opening: July 10 in Midtown Detroit
🍺 Learn more: https://www.roar.beer/
📲 Follow:   / roar.det  

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