Learn the complete playbook for exporting Indian products globally through dropshipping, Amazon FBA, and marketplace listings
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In this episode of Founder's Office, Sarthak Ahuja sits down with Akshay Ghulati, Co-Founder of Shiprocket, to decode the international e-commerce landscape for Indian brands.
From identifying the most promising export categories to understanding compliance requirements across key global markets, this episode provides a comprehensive roadmap for Indian businesses looking to expand internationally.
Discover the strategic differences between dropshipping, Amazon FBA, and marketplace listings with detailed insights into unit economics, return on ad spend, and operational requirements. Whether you're an established D2C brand seeking global expansion or an entrepreneur exploring cross-border opportunities, this episode offers invaluable guidance on capturing international markets efficiently and profitably.
Timestamps:
0:00 - Introduction
1:19 - Categories for Foreign Expansion
4:04 - Global Customer Preferences
12:51 - Category-to-Geography Mapping Strategy
17:34 - Compliance Requirements for Entering US, UK, and UAE
22:00 - Dropshipping vs. Amazon FBA vs. Marketplace Listing
26:16 - Step-by-Step Process for D2C Brands Expanding Internationally
32:55 - Unit Economics of Global Selling: Self-Shipping, FBA, Shiprocket X
44:07 - ROAS Benchmarks & Metrics to Evaluate Success
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About the Host:
Sarthak Ahuja is an Investment Banker, Business Educator, and a Bestselling Author with over 2.5 Million followers across social media. He helps businesses in areas of capital structuring and M&A, and is on the advisory board of a number of startups within India and the Middle East.
About the Guest:
Akshay Ghulati is the Co-Founder of Shiprocket, India's leading e-commerce shipping and enablement platform. With extensive experience in global logistics and cross-border commerce, Akshay has helped thousands of Indian brands establish their international presence through Shiprocket's comprehensive suite of solutions.
Director & Producer:
Aditi Randev ( / randev_aditi ) is a Marketing Consultant with over a decade of experience working in areas of branding and media. She has spent years working with Sony Music as well as Meta, after her formal education in Fashion Communication from NIFT Delhi, and MBA in Marketing from MICA.
She is a Director and co-founder of Niamh Ventures Pvt Ltd, where she heads Media and Content (https://www.niamhventures.com).
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Business Inquiries:
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LEGAL DISCLAIMER:
The content provided in this video is for informational and educational purposes only. Views expressed by Sarthak Ahuja, and any other guests are their personal opinions and do not constitute professional advice.
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BUSINESS ADVICE DISCLAIMER: The information provided does not constitute professional business, financial, legal, or tax advice. Any business decisions and actions taken based on this information are solely your responsibility. Success in business is not guaranteed and depends on various factors including market conditions, execution, and individual circumstances. Past performance and experiences shared by guests do not guarantee future results. Viewers should conduct their own research and consult with qualified professionals before making any business decisions.
GUEST STATEMENTS: Opinions expressed by guests are their own and do not necessarily reflect the views of Niamh Ventures Pvt Ltd or Mr. Sarthak Ahuja
Information shared is based on personal experiences and may not be applicable to all situations
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