Скачать или смотреть Driving Loyalty in Today’s Multicultural Era

How can brands authentically connect with diverse and emerging audiences through cultural relevance and long-term partnerships?

Melissa and Brad welcome CEO, Lashawnda Goffin and Head of Buyer Development, Barbara Burnett from Colossus to explore the company’s commitment to equitable representation and its strategic work to expand advertising opportunities beyond mainstream publishers. The group also discusses Colossus’ new Momentum program and explores how intentionality and authenticity drive Gen Z's loyalty in a way that genuinely invests in diverse communities.

Spilling the LoyalTEA is hosted by Melissa Berger, Chief Solutions Officer, Digitas and Brad Blackmon, Global Client Portfolio Lead, Digitas. Spilling the LoyalTEA is a Digitas podcast.