Скачать или смотреть Entrepreneurial journalism: Sports journalism in Spain

Introduction. This article analyses the entrepreneurial journalism as a phenomenon observed in the journalism industry and its development in the sports news. Methodology. The analysis is based on the identification of the projects launched by professionals and on a study published in the Report of the Profession of Journalism in 2013. Results. Sports journalism is one of the most dynamic areas: it is a field for innovation and creation of differential projects. Two tendencies stand out: hyperlocal startups and niche information products. Discussion. The article examines the contribution of these projects to the current map of journalism industry, as well as the viability and business models, and extracts a few common patterns. Conclusions. Sports journalism is still in an expansive phase and shows new ways of managing businesses based on digital first and closely linked to the personal brand, as well as new thematic areas and contents.