Скачать или смотреть What If Everything You Knew About Business Communication Was About to Change?

Hello, and welcome. What if everything you thought you knew about business communication was about to change? Imagine teaching AI—but without sacrificing the timeless skills your students still need most.

Business Communication Today, 16th Edition integrates cutting-edge AI coverage into every chapter. But here’s the difference: it doesn’t just tack AI on—it weaves it naturally into essential skills like writing emails, revising drafts, designing slides, and even delivering bad news.

📘 Chapter 6? Students see how tools like Acrolinx sharpen clarity.
📘 Chapter 11? Gen AI becomes a trusted sounding board for emotionally sensitive messages.

This isn’t AI versus communication—it’s AI enhancing communication.
The result? You can teach AI and still stay true to what matters most: clear writing, ethical messaging, and genuine human connection.

Adopt the only textbook that gets the balance right:
Business Communication Today, 16th Edition by Bovee and Thill, published by Pearson.

It’s the only text on the market that integrates AI throughout every chapter. Order your examination copy today using the link in the comments—or contact your local Pearson representative with the Rep Locator below.

If you want a textbook that evolves with AI without losing the human touch, this is the one your classroom—and your students—deserve.

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