Qonto's Path to MMM with PyMC | Louis Magowan & Ruari Walker

Ruari and Louis are Data Scientists at Qonto, a leading European business finance solution. They discuss their journey through the MMM landscape including: how MMM began at Qonto and their experience working with an external MMM vendor, their exploration of current open-source solutions, why they landed on PyMC, and the current challenges they face.

💼 About the speaker:
Ruari Walker
Ruari made an unconventional journey into the field of Data Science, beginning his career in academia before working as a Data Scientist for Heetch, a ride-hailing app based in Paris. He joined Qonto, a leading European business finance solution, in 2022 and has since focused largely on Marketing and Growth topics such as incrementality testing and MMM.

🔗 Connect with Ruari:
👉 LinkedIn:   / ruariwalker  

Louis Magowan
Louis joined Qonto at their Paris office at the start of 2023 and has predominantly been working on Marketing and Growth topics such as incrementality testing and MMM. Previously, he worked for Jellyfish - a Digital Marketing consultancy, in their London office.

🔗 Connect with Louis:
👉 LinkedIn:   / louismagowan  
👉 Medium:   / louismagowan42  
👉 GitHub: https://github.com/louismagowan

💼 About the Host:
Carlos Trujillo Agostini (Data Science at PyMC Labs/Wise)
Carlos, a seasoned marketing scientist with international experience, has built a career pushing the boundaries of traditional marketing strategies. Now, at Wise, he's leading the evolution of their Marketing Mix Modeling through the innovative use of structured causal models, demonstrating the transformative power of data-driven decision-making in the marketing realm

🔗 Connect with Carlos:
👉 GitHub: https://github.com/cetagostini
👉 LinkedIn:   / cetagostini  


🔗 Connecting with PyMC Labs:
🌐 Website: https://www.pymc-labs.com/
👥 LinkedIn:   / pymc-labs  
🐦 Twitter:   / pymc_labs  
🎥 YouTube:    / pymclabs  
🤝 Meetup: https://www.meetup.com/pymc-labs-onli...