Скачать или смотреть Creative Coffee Packaging on a BUDGET pt. 1

Got this in the mail and got SO STOKED. Is this the most impressive coffee packaging I’ve ever seen? No. Is it wonderful? Yes. Is it a viable answer for smaller roasting operations? YES.

Why does it work? I
PERSONALITY - Like any well-branded item, you can feel the personality right away.
VISIBILITY - It stands out from a distance.
DETAILS - It’s got fun details up close. (bottom / sides / illustrations or easter eggs)
EFFICIENT - This is the kicker… it works harder, not more expensive-r .. or another way of saying it, it’s CLEVER. Creativity produces efficiency.

So if you had a wildly different brand, you could still take this same recipe or concept and run it through your brand and you’d arrive at a very different looking product.

Do you LOVE your coffee logo?

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