What is Your Business Really Worth? | EP4

Join Eddy Hood, alongside accountants Dan Luthi and Ryan Steck, as they unravel the complexities of sunk costs in business. This episode sheds light on the endowment effect, illustrating how entrepreneurs often overvalue their investments and the consequences thereof. It offers pragmatic advice on structuring decisions to sidestep the influence of sunk costs, aiming to guide listeners towards more rational and profitable business choices. Tune in for an intellectual yet accessible conversation that speaks directly to the heart of everyday entrepreneurs.


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