Storytelling in Medical Affairs: Articulate the Science

The greatest challenge for all MSLs is to faithfully communicate the science and make their dialogue memorable at the same time. How do we take dry scientific fact and refashion it into a compelling narrative? In an effort to distance themselves from the commercial side of the business, many in medical have worn their dry scientific accuracy as a badge of honour. But just like a great high school science teacher, how can we take the facts and reimagine them into a compelling and engaging narrative - a story which captures the analytical mind and the imagination simultaneously?

Key learnings for this webinar are:

- What ingredients go into a great story?
- How is your company’s drug a “hero?”
- Unlocking purpose - why is the MSL role critical?

Panelists include:

- Sebastian Sorsaburu, VP Global Medical Affairs at Amgen
- Marcus West, CEO at 60seconds
- Bernard Ng, Head of Global Medical § Clinical Affairs ay Bayer
- Jose Antonio Buron, Regional Medical Head, Region Europe at Novartis

Date: December 8, 2020
Time: 3 PM (CET)
Duration: 60 minutes

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