Kevin Systrom & Mike Krieger: The Founders of Instagram Reveal their New Project "Artifact" | E981

Kevin Systrom and Mike Krieger are the co-founders of Instagram. Since its release in 2010, Instagram has become of the most significant products in modern society shaping the way millions of people engage with the world around them. In January this year, Kevin and Mike announced their return to the founding arena with the launch of Artifact, a personalized news feed driven by artificial intelligence.

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Timestamps:

0:00 What makes Kevin and Mike’s partnership so strong?
6:04 Juggling Remote Work, Family and Drive for Success
14:10 Relationship to Money & Speed of Execution
24:21 What is Artifact
37:28 Evolution of Social Media
44:15 Is it possible to build a moat with a social network?
50:13 Kevin and Mike’s Hiring Process
54:19 Building Trust When Growing a Team
1:03:33 Quick-Fire Round
1:12:00 Lessons from Angel Investing
1:13:21 Working with Millennials
1:19:00 Artifact in Five Years



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In Today’s Show with Kevin Systrom and Mike Krieger We Discuss:

1.) The Perfect Partnership:

Question from Josh Kushner @ Thrive: What makes Kevin and Mike such a great partnership?
What was the last disagreement they had? How was it Kevin Systrom and Mike Krieger are the co-founders of Instagram. Since its release in 2010, Instagram has become of the most significant products in modern society shaping the way millions of people engage with the world around them. In January this year, Kevin and Mike announced their return to the founding arena with the launch of Artifact, a personalized news feed driven by artificial intelligence.


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Timestamps:

0:00 What makes Kevin and Mike’s partnership so strong?
6:04 Juggling Remote Work, Family and Drive for Success
14:10 Relationship to Money & Speed of Execution
24:21 What is Artifact
37:28 Evolution of Social Media
44:15 Is it possible to build a moat with a social network?
50:13 Kevin and Mike’s Hiring Process
54:19 Building Trust When Growing a Team
1:03:33 Quick Fire Round
1:12:00 Lessons from Angel Investing
1:13:21 Working with Millennials
1:19:00 Artifact in Five Years



--------------------------------------------



In Today’s Show with Kevin Systrom and Mike Krieger We Discuss:

1.) The Perfect Partnership:

Question from Josh Kushner @ Thrive: What makes Kevin and Mike such a great partnership?
What was the last disagreement they had? How was it resolved?
They built Instagram in person, in an office. They are building Artifact remotely, what has changed in the way they operate when comparing remote to in-person?

2.) Why Social Networks are Broken & The Next Frontier:

Why does Kevin believe social networks today are broken and should be less social?
What fundamental premise are social networks built on that Kevin believes is wrong?
How will AI and machine learning be central in the next wave of social?
How do Kevin and Mike evaluate TikTok and the next wave of content discovery?

3.) Welcome Artifact: The Comeback:

Why does Kevin believe they chose the worst idea for their new company? Why is it?
Were they nervous about founding Artifact and expectations being so high given Instagram?
Why does Kevin argue that Artifact is not actually a “news app”?
What does Kevin believe is the biggest lesson Apple taught us about messaging?

4.) Family, Money, San Francisco:

Why does Kevin believe that SF will return as the centre of tech once again?
Why does Kevin believe that many millennials in the workforce today are entitled and soft?
How has becoming a father changed the way Kevin and Mike operate and execute?
How do Kevin and Mike assess their relationship with money today? How has it changed?

5.) Hiring, Investing, Managing:

What are some of Kevin and Mike’s biggest lessons when it comes to hiring?
What are the single biggest hiring mistakes they have made?
Is it wrong to not hire someone because they are really really boring?
What are the biggest lessons for Kevin and Mike from their angel investing?


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