Between the Guidelines: RISD × Gretel

Welcome to the second edition of Between the Guidelines, where we look closer at projects made with Standards and chat with the designers behind the work. Today, we speak with Andrea Trabucco-Campos, Creative Director at NY-based Gretel, and the design lead on their recent rebrand of the Rhode Island School of Design (RISD).

00:00 - Introduction
03:18 - Getting the job
04:40 - The Gretel team
07:31 - Community involvement
08:32 - Why rebrand?
12:39 - The guidelines process
17:34 - Changing course after client feedback
24:49 - The final guidelines
31:16 - Designing guidelines for the web
37:50 - Communicating the changes to the community
44:58 - The reception
47:10 - The evolution of guidelines
51:53 - The future of guidelines


RISD Identity Guidelines: https://identity.risd.edu
RISD Identity Framework site by Gretel & OnRoad: https://risd.identityframework.community
Gretel’s RISD case study: https://gretelny.com/risd
Work by Andrea Trabucco-Campos: https://trabuc.co
The Follow Up Podcast, Episode 059: RISD: https://www.underconsideration.com/br...
Intro music by Fay: https://fay.design