Скачать или смотреть How to be a strategic communications expert. In Conversation with Jane Anderson, Your Career Podcast

In this inspiring reunion episode (ep273), Jane Jackson welcomes Jane Anderson, a globally recognised strategic communications expert and business growth mentor, back to Your Career Podcast, nine years after our first interview in 2016 (ep77)!

Jane shares her remarkable journey of professional growth and personal transformation, offering valuable insights and inspiration for female consultants ready to grow their businesses.

A Strategic Communications expert with over 20 years of experience in corporate communications, personal branding, and business growth, Jane Anderson has worked with over 180,000 people to build more trust and influence in their businesses and brands.

Jane has numerous achievements including:

• Voted in the top 3 branding gurus globally
• Won over 50 sales, branding, marketing and business coaching awards
• Has one of the top 1% most viewed LinkedIn profiles
• Featured in Business Insider, Sky Business, Sydney Morning Herald, The Age, and Forbes Magazine
• Author of 13 books, including "Put Yourself Out There: Elevate Your Presence and Increase Your Influence"
• Clients include Virgin Australia, Lego, Ikea, Rio Tinto, and Origin Energy
Jane's Professional Evolution

Jane reflects on her remarkable journey from our last conversation in April 2016, including winning the prestigious Australian Small Business Champion Award this year.

She shares how she's transitioned from a life of constant travel to establishing a more balanced and sustainable business model that aligns with her values.

Building a Female Business Community

One of Jane's most passionate missions has been creating a supportive community for Australia's leading female business-to-business consultants. She addresses the unique challenges women face in business:

"Women often work in isolation, particularly at the prime of their careers. Building genuine connections and having a supportive network is essential for overcoming the challenges of business growth."

Jane's community program has become a sanctuary for women seeking both professional development and authentic relationships.

The Power of Mentorship

Jane credits much of her success to the female leaders who believed in her early in her career:

"These women pushed me to take on challenging tasks that seemed beyond my capabilities at the time. They saw potential in me that I couldn't yet see in myself."

She emphasises how these experiences taught her the importance of stepping outside one's comfort zone and taking calculated risks to achieve personal and professional growth.

Leveraging AI for Small Business Growth

Jane offers practical insights on how solopreneurs and small businesses can harness AI to increase productivity:

• Using AI tools to empower virtual assistants and support teams
• Leveraging CopyAI to repurpose content efficiently
• Maintaining original thought leadership while using AI for brainstorming
• Implementing prompt engineering to get better results

Overcoming Business Growth Challenges

Jane identifies common pitfalls that prevent business growth:

1. Lack of clarity in messaging and positioning
2. Insufficient infrastructure to support business elements
3. Under pricing services leading to overwhelm
4. Resistance to adapting to technological changes

She highlights the importance of systems and pricing adjustments during critical growth phases.

Follow Jane Jackson on LinkedIn   / janejackson  
Follow Jane Anderson on LinkedIn   / janeandersonqld  

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Twitter   / janecareercoach  

#consulting #entrepreneurship #businessgrowth #communications #careercoach #careers #careercoaching #personalbranding