Скачать или смотреть How a Chinese Company Saved Malaysia's No 1 Car Brand (Proton)

Once a national icon, Malaysia's Proton nearly disappeared before a foreign partner brought it roaring back to life. 🟠 𝗚𝗲𝘁 𝘂𝗽 𝘁𝗼 𝟱% 𝘄𝗶𝘁𝗵 𝗠𝗼𝗼𝗺𝗼𝗼 𝗠𝗬 (𝗗𝗲𝗽𝗼𝘀𝗶𝘁 𝘄𝗶𝘁𝗵 𝗰𝗼𝗱𝗲 "𝗭𝗜𝗘𝗧𝟭𝟭")➡️ https://start.moomoo.com/02C7qx

🟠 𝗚𝗲𝘁 𝘂𝗽 𝘁𝗼 𝟱% 𝘄𝗶𝘁𝗵 𝗠𝗼𝗼𝗺𝗼𝗼 𝗠𝗬 (𝗗𝗲𝗽𝗼𝘀𝗶𝘁 𝘄𝗶𝘁𝗵 𝗰𝗼𝗱𝗲 "𝗭𝗜𝗘𝗧𝟭𝟭") ➡️ https://start.moomoo.com/02C7qx

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⬇️ Timestamps:
0:00 → Introduction
0:40 → Early Days of Proton
2:27 → Moomoo Malaysia
3:50 → Business Model of a Car Brand
4:49 → How Malaysia Helped Proton
6:23 → The Downfall of Proton
7:14 → The Problem with Protectionism
9:41 → The Presence of Perodua
11:54 → Khazanah's Exit from Proton
12:53 → Geely to the Rescue
16:40 → Proton's Future: Cost Efficiency & Export
17:40 → Proton's Future: Electric Vehicles & NxGV Plan

Proton's story is a dramatic one: from being a symbol of Malaysian pride to almost shutting down. Started in 1983 by Tun Dr. Mahathir, Proton, with its famous Saga car, quickly became super popular and held a huge 74% of the car market in Malaysia. However, this early success, protected by the government, meant Proton didn't learn how to truly compete.

The problems became clear when the 1997 financial crisis hit and trade rules opened up, making it tough for Proton. Then, another Malaysian car company, Perodua, entered the scene. Teaming up with Daihatsu, Perodua focused on smaller, more affordable cars like the Kancil and Myvi, which quickly became favorites among Malaysians, eventually outselling Proton

Just when it seemed like Proton might fade away, a major Chinese car company, Geely, stepped in. In 2017, Geely bought a big part of Proton, bringing in new money, smart ideas, and even technology from Volvo. Geely quickly made big changes, cutting costs, making things more efficient, and launching exciting new cars like the X70 and X50. Now, Proton is building a large new manufacturing hub and focusing on electric vehicles, looking set to become a major player again, both in Malaysia and globally.
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Proton Malaysia
Proton cars
National car project
Malaysian automotive industry
Car manufacturing Malaysia
Automotive industry Malaysia
National Car Policy
Protectionism in automotive
Asian Financial Crisis 1997
World Trade Organization (WTO)
ASEAN Free Trade Area (AFTA)
Automotive High-Tech Valley (AHTV)
Tanjung Malim plant
Chinese automotive investment Malaysia
Volvo technology Proton
Geely acquisition Proton
Perodua vs Proton
Malaysian car market share
Affordable cars Malaysia

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Disclaimer: All views expressed in this video are the independent opinions of Ziet, which are not necessarily shared by Futu Malaysia Sdn. Bhd. (“Moomoo MY”). No content shall be considered financial advice or recommendation. Moomoo MY links are included in this post, through which referrals are made and Ziet may receive certain commissions. Please contact Moomoo MY for more information.