Why Volkswagen and Rivian need each other

In this video we are looking at the $5bn investment Volkswagen has put into Rivian. And take a deeper dive into both companies' struggles and how this deal could be more beneficial for both companies than initially meets the eye.

Volkswagen is struggling to keep up with the push into electric vehicle (EV) adoption and keeps facing roadblocks with its CARIAD software, the architecture the EVs are built on.

Rivian is also struggling to move away from being a premium auto manufacturer into the mainstream widespread mass mover market and is rapidly burning through cash as they try and move into this market with a more budget-friendly vehicle.

Both companies are also struggling with the threat of vehicles being produced in china as they account for just under half of all global EV sales in 2023.

Join us as we dive deeper into this and how this collaboration could be the lifeline both Volkswagen & Rivian need.

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