Скачать или смотреть The One and Only Russell B. Hill Fixed Ops Marketing interview

🚗 Fixed Ops Marketing Secrets for Dealerships 🚗

In today’s competitive automotive market, dealerships are realizing that service departments and fixed operations are the true backbone of long-term success. In this powerful session, Larry Feldman, Ian, and Russell Hill share decades of experience in the automotive industry, uncovering strategies that every dealership needs to survive and thrive.

From technician training and mastery to EV (electric vehicle) challenges, and from customer transparency to used car profitability, this discussion provides valuable insights into how dealers can optimize service marketing strategies and improve customer satisfaction.

💡 Highlights You’ll Learn in This Video:
✔️ Why fixed ops is the most controllable profit center in dealerships
✔️ How to build trust with transparency & clear communication in service
✔️ The role of technician training in dealership success
✔️ Customer behavior changes and how dealerships must adapt
✔️ The post-pandemic evolution of dealership operations
✔️ The rise of electric vehicles (EVs) and their effect on service
✔️ Effective fixed ops marketing strategies that drive retention & growth
✔️ How Fixed Ops Marketing technology can transform your dealership

This conversation will inspire general managers, fixed ops directors, service managers, and dealership owners to rethink their approach to customer service and marketing.

Timestamps
0:00 - Introduction
1:11 - Ian introduces Russell Hill and discusses his background in the car business
2:30 - Russell shares his journey in the automotive industry
3:20 - Discussion on the importance of service departments in dealerships
4:55 - The significance of technician mastery and training
6:55 - Changes in customer behavior and dealership service strategies
8:00 - The importance of transparency and communication in service
10:16 - The evolving landscape of dealership operations post-pandemic
13:40 - Importance of focusing on used cars and service as controllables
15:55 - The need for effective marketing strategies in fixed operations
17:57 - Introduction to Fixed Ops Marketing and its benefits for dealerships
20:04 - Overview of the technology and services offered by Fixed Ops Marketing
26:00 - Conclusion and invitation to learn more about services offered


Linkedin:
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[email protected]
fixedopsmarketing.com

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Tags~
Fixed Ops Marketing, car dealership service department, dealership marketing strategies, dealership profitability tips, Russell Hill Fixed Ops Marketing, Larry Feldman automotive training, electric vehicle impact on dealerships, post-pandemic car dealership operations, technician training and development, transparency in service department, customer communication in dealerships, auto service marketing strategies, used car dealership growth strategies

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Thanks for watching 💓!!
IAN