Скачать или смотреть Why PR Is Bullsh*t — Until You Do It This Way | Michael Bishara | The Path of Consciousness

In this powerful episode of The Path of Consciousness, host Weam Namou sits down with Michael Bishara, founder of Bishara Public Relations, to break down the biggest myths surrounding public relations — and why most PR campaigns fail before they even begin.

Michael shares a real-world case study from the award-winning film Pomegranate, revealing how strategic storytelling, long-term media relationships, and local-to-national positioning helped the film gain major press coverage and international recognition.

This episode goes beyond surface-level marketing advice and dives into what PR actually is: credibility, trust, consistency, and human connection. Michael explains why chasing exposure doesn’t work, how controversy can be handled responsibly, and why community-based storytelling is often more powerful than national hype.

What We Discuss:
✦ Why PR is NOT marketing — and why confusing the two hurts your brand
✦ The biggest mistakes filmmakers and creators make with publicity
✦ How Pomegranate went from local screenings to national media coverage
✦ The importance of local media in building national credibility
✦ Leveraging long-term journalist relationships instead of “one-off” pitches
✦ Navigating controversy in film, culture, and identity without backlash
✦ Why strategic PR is a long game, not a quick win
✦ Storytelling as a tool for cultural dialogue and representation
✦ Lessons for filmmakers, entrepreneurs, artists, and thought leaders

This conversation is a must-watch for filmmakers, creatives, entrepreneurs, PR professionals, and anyone trying to build visibility the right way.

About Michael Bishara:
Michael Bishara is the founder of Bishara Public Relations, a strategic communications firm specializing in media relations, advocacy, and storytelling. His work focuses on building credibility, managing complex narratives, and helping projects grow through trust-driven public relations.

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