Скачать или смотреть Slo Umicevic: Scaling Global Value Through AWS and ISV Collaboration

“Partnership frameworks, AI, and marketplace scale—from RingCentral’s booth at AWS re:Invent.”

It was great to catch up with Slo Umicevic, RVP of Global Technology Partnerships at RingCentral, live from the AWS re:Invent show floor in Las Vegas.

Slo brings a clear and structured lens to building meaningful tech alliances—backed by RingCentral’s massive ecosystem of 20,000+ channel partners, top-tier global service providers, and a growing network of ISVs.

He laid out RingCentral’s approach to partnerships in a way that really stuck with me—three categories that drive different kinds of value:
• Enriched Partnerships – SaaS players like Salesforce and HubSpot where tight integrations create better productivity, collaboration, and customer experience outcomes—especially with AI now enhancing every interaction.
• Enhanced Partnerships – Complementary players like Theta Lake or CaliberMind that deliver vertical- or function-specific capabilities like compliance or attribution.
• Extended Partnerships – Cloud scale partners like AWS, where go-to-market alignment, marketplace listings, and joint account strategy drive massive global impact.

Slo also broke down how RingCentral leverages AWS Marketplace to remove friction in co-sell:
✅ Faster procurement
✅ Access to pre-committed budgets
✅ Stronger trust and credibility
✅ Streamlined billing and contracting

And when AWS shares their “triple I” insights—information, intelligence, and introductions—it transforms co-selling from generic outreach into tailored, value-driven engagement.

That alignment around industry verticals, account strategy, and co-marketing creates not just joint pipeline, but joint wins.

🎯 As Slo said: “It’s not just throwing something at the wall and hoping it sticks. AWS helps us understand customer priorities and bring value—individually and collectively.”

Thank you, Slo, for sharing your time and insights during a very busy re:Invent week!

#AWS #reInvent #Partnerships #Marketplace #CoSell #AI #RingCentral #InsidePartnerships