Скачать или смотреть How To Conduct Market Research To Know The Right Product || Export to USA

Once you confirm demand, the next step is market research. It is not enough to know people buy a product—you need to know if your version is the right fit for the market.

Take shea butter as an example. Buyers may already have strong preferences around packaging, certification, or origin. Without research, you may struggle to compete.

The first stage of research is running a product profitability analysis. This helps you measure all your costs—production, packaging, shipping, compliance—against the actual selling price in your target market.

It answers the key question: “Can I sell this product at a price that covers costs and still leaves a profit?”

Many exporters skip this and lose money. Successful exporters run the numbers, study the market, and enter with clarity.

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