Disney: How to Negotiate Product Placement Agreement. Deal Memo, Agency, Brand Licensing for Movies

Do you need a term sheet / LOI / deal memo before negotiation? Studio, agency & entertainment company perspective. Disney & Porsche product integration, commercials, ads & film. Frozen 2.
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Disney product placement, Disney brand licensing. Deal memo in film production, term sheet licensing agreement. Non binding term sheet. How to negotiate a licensing deal. Advertising agency agreement. Term sheet & negotiation in Entertainment. Outlining the major deal terms, boilerplate provisions. What to put in a term sheet before negotiation and before final agreement. Exclusivity, media commitment, social media integration. Urgent LOI / deal memo / term sheet & confidentiality NDA, artwork release letters. Master promotional license agreement. Why is it good to have a term sheet / deal memo upfront before negotiation?

Is working with the creative / media buying agency negotiating brand deals good? Getting the creative agency / media buying agency involved working with the brand - television & film product integration. Non-binding agreements, indemnities, grants of rights. Advertising & media buying agency acting as an agent. Getting the brand involved in the deal. How to negotiate a product licensing agreement. Product placement in movies, product placement in TV shows - attorney / lawyer discussion CLE panel. Brand placement 2019, 2020, Los Angeles, CA. Brand licensing, how to license a product.

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MCLE BY BHBA

Negotiating Product Integration and Brand Licensing Deals for Movies. This session will cover the ins and outs of negotiating deals to not only include brands or products in movies but that also permit the brands to use studio intellectual property on products, packaging and premium items.

Speakers:
Jesse S. Connors, Associate Principal Counsel, Walt Disney Studios Motion Pictures
Joseph Lewczak, Partner, Advertising, Marketing and Promotions Group, Davis & Gilbert LLP

CATEGORY: Entertainment Law, Ip, Internet & New Media Law, Business

FULL PROGRAM & MCLE CREDIT: https://bhba.inreachce.com/Details/In...

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DISCLAIMER: The information in this video is not a legal advice, not a legal counsel, and may not be relevant in various territories and/or jurisdictions. As the laws change often, the information in this video may not be relevant at some point of time. No attorney-client relationship is formed by use of this video. The information in this video is for general purposes only.