Скачать или смотреть Musicians' Guide to Hiring a PR Agency in 2023

Learn all you need to know in this guide about hiring a PR or marketing company. Then check out the next video on "Creating a Positive Public Image."    • How to Create a Positive Public Image - In...  

In this video, Author ‪@bobbyborg‬ speaks with USC Professor Ira Kalb about:

00:00
0:49 Introduction and Context
1:05 When Should You Hire: While PR and marketing companies can accomplish quite a lot for artists, the best time to hire A PR company is after you have done a great deal of marketing on your own FIRST (DIY marketing Style). A PR or marketing company SHOULD NOT be an excuse for your laziness or your impatience with wanting, for instance, to reach one million Spotify Streams.
2:55 How Should You Hire: When you are ready to hire a PR or marketing agency, make sure that the PR company is credible first and foremost. What kind of website do they have, who are the people involved, and who are their clients?
5:05 Length of Hire: So for how long should musicians expect to hire a PR Agency or Marketing company? The answer is for least several months if they want to see significant results, which could end up costing tons of money. Perhaps investing in only one single record release first would be more ideal than an EP to serve as more of a trial period before moving on to a longer term relationship.

====WHAT YOU NEED TO KNOW ABOUT BOBBY BORG=====

🎓WHO? I am a former major label, indie, and DIY recording artist (with the rock groups Beggars & Thieves, Left For Dead, and Warrant), the author of several music business books (Music Marketing For The DIY Musician and Business Basics For Musicians, and a professor (at USC Thornton School of Music). I hold several degrees in music, marketing, and communications from Berklee College of Music, UCLA and USC. I am available for one-to-one consultations via https://www.bobbyborg.com

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🆓DOWNLOAD FREE chapter of Music Marketing For The DIY Musician:http://www.bobbyborg.com

🆓DOWNLOAD FREE chapter of Business Basics For Musicians:http://www.bobbyborg.com

🎶COPYRIGHTS: Music and Master by Left For Dead (Adam Wacht, Tom Defile, Jeff Blando, Eddie Gowan, and Bobby Borg. All Photos from ADOBE SPARX FREE collection. All video ©copyright BobbyBorg 2021

Bobby Borg, Helping music professionals turn their art into a more successful Business.

#PR #Marketing #DIyMusician