Скачать или смотреть Lead Scoring Mastery: Data-Driven Strategies to Identify Your Best MQLs

🎯 Master the art of lead scoring with expert insights on building a data-driven strategy that actually converts. Learn how to balance quality vs quantity and optimize your MQL process for maximum ROI.

In this comprehensive webinar, discover:
Creating effective lead scoring models
Implementing firmographic & demographic scoring
Optimizing conversion rates through testing
Aligning sales and marketing teams

Timestamps:
00:00 Intro
02:28 Lead Scoring Strategy
15:15 Prioritizing Quality MQLs
25:51 Testing & Optimization
34:11 Final Thoughts
35:44 Q&A

#LeadGeneration #B2BMarketing #MarketingStrategy #LeadScoring

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WHAT IS ZOOMINFO?
ZoomInfo is the Go-To-Market Intelligence Platform that empowers businesses to grow faster with AI-ready insights, trusted data, and advanced automation. Its solutions provide more than 35,000 companies worldwide with a complete view of their customers, making every seller their best seller.