Claims Substantiation of Cosmetic Products

Описание к видео Claims Substantiation of Cosmetic Products

Substantiation of product claims is required by law in the USA and this is not different for cosmetics. All types of claims need to be substantiated, from beautifying effects such as “reduces the appearance of wrinkles” to health-related claims such as “improves skin moisture”. The type of evidence used to substantiate the claims will depend on the claim. By discussing common claims, this free webinar will present different types of evidence and how to substantiate claims in cosmetic products.

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