Josh is in Oita. Fall hangs in the air, just around the corner. He’s just left Tokyo—fresh ink on his skin, his mind alive with designs for Black Bear Brand. Now, he’s in the countryside, where the wild beauty of Japan unfolds around him. The mountains rise, the rivers cut through the land like veins of history. Friends gather. Artists, craftsmen. People who know the deep value of creation, of living close to the land.
The Harley rumbles beneath him, brought back to life by BJ—brother, friend, keeper of the machine. They ride side by side, the rhythm of the road leading them. More friends join along the way, riding in from Fukuoka, bringing laughter, stories, and a shared sense of freedom. The road winds through Japan’s soul—past the ocean, into the hills, through towns untouched by time, where the spirit of the old world still lingers in every street, every face.
These are the moments that shape Josh. These rides, these people, this land—they're part of him, they fill him. Japan holds him in its quiet strength, and when he’s here, he feels whole. But soon, he’ll leave again. He always does. And every time, it feels as if he’s never been gone, and yet, somehow, it’s always new, always the first time.
Japan is more than a place to him. It’s a part of him, an affair with life that calls him back again and again.
Until next time.
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In the heart of Japan, where the mountains rise steep and the rivers carve their way through time, Josh Sirlin returns. Fresh from the chaos of Tokyo, ink still settling into his skin, his mind alive with new designs. Yet, it’s not the city that calls him now—it’s the wild beauty of Oita, where craftsmanship, friendship, and freedom live in every turn of the road.
He rides a resurrected machine, a vintage Harley brought back to life by the hands of a brother. From ocean to mountains, through villages where time seems to stand still, the journey is more than just a ride—it’s a reconnection. With the land. With the people. With himself.
Every time he comes back, it feels like he never left. But it’s always new, a discovery waiting in the familiar. Japan isn’t just a destination; it’s the rhythm of his life, pulling him back again and again.
This is his story—one of roads ridden, friendships forged, and a place that has become a part of him. Until the next ride.
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Step into the world of Black Bear Brand with Josh Sirlin—the mastermind behind the rugged, handcrafted designs. Watch as he rides through the scenic beauty of Oita, Japan, laughing with friends, kicking up dust on his vintage Harley, and showing the personal, playful side of life on the road. This is more than fashion—it’s about adventure, craftsmanship, and real connections. From the studio to the open highway, Black Bear Brand is a way of life. Join Josh and experience what drives him, who he is, and why every piece tells a story. #BlackBearBrand #BehindTheBrand #Adventure #Craftsmanship #LifeOnTheRoad
Josh Sirlin rides through the breathtaking countryside of Oita, Japan on his vintage Harley, recently brought back to life by BJ of FreeWay Customs. The fall air is crisp, the mountains majestic, and the winding roads seem endless. Joined by friends from across Japan, this is a journey through time—past ocean views, rolling hills, and ancient villages that capture the soul of Japan. The freedom of the ride, the beauty of craftsmanship, and the spirit of adventure. This is what defines Black Bear Brand. Watch and ride with us. #Craftsmanship #Adventure #BlackBearBrand
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