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Originally recorded on December 9, 2025

Community Is Your Competitive Advantage

Community is more than a social media strategy—it’s an important growth engine based on real connection. There are important lessons to glean from building communities across industries, be it global brands, entrepreneurial networks, or private equity. In this session, you’ll learn:

• A clear definition of what community really is (and isn’t)
• A practical framework for linking brand, culture, and community
• A way to assess your community’s maturity

Whether you’re launching a venture, leading a team, or scaling a company, you’ll walk away with practical tools for building community as a strategic advantage.

About NAA Careers: At every stage of your career, the Northwestern Alumni Association has resources, guidance, and a powerful alumni network to support you long after graduation.

Explore what’s available: https://alumni.northwestern.edu/career/