Aam Aadmi Party (AAP) | Andolan to National Party | BAJMC Students Project | JIMS Noida | DIHE

The Aam Aadmi Party ( #aap ) is an #indian political party founded in 2012 with roots in the anti-corruption movement led by activist Anna Hazare. Initially an andolan (movement), it was driven by the vision of transforming the political system to eliminate corruption and enhance accountability. Over time, AAP grew from a regional entity to a national party, primarily focused on Delhi but with ambitions across India.

Andolan to National Party: AAP's journey began with the 2011 anti-corruption movement, which captured widespread public attention. #arvindkejriwal , who played a pivotal role in this movement, formed AAP in 2012 with the mission of addressing issues like corruption , transparency , and clean governance. Its early electoral successes, particularly in the Delhi Assembly, marked the transition from a grassroots movement into a significant political force. Over time, the party's success in Delhi, its electoral performance in states like Punjab, and its recognition by the Election Commission of India as a national party in 2023 illustrate its growth.

Relevance to #bajmc Students at JIMS Noida/DIHE: For BAJMC (Bachelor of Arts in Journalism and Mass Communication) students at JIMS Noida and DIHE, AAP's trajectory presents a rich case study in political communication, media strategies, grassroots mobilization, and the intersection of journalism and politics. Students can explore how AAP leveraged social media, modern communication tools, and public relations to shape its image and influence public discourse. This project could examine the role of journalism in covering political movements, the media strategies #aap adopted during elections, and its use of technology in connecting with the masses.

In conclusion, the story of AAP—from a social movement to a recognized national political party—offers insights into modern political communication, media's influence, and the evolution of governance in India.

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