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Personal Branding Course by Terry Shand Lesson #10

Building authority doesn’t always start from scratch. This video explains how credibility can grow faster when trust already exists.

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What you’ll learn:

Borrowing authority means using existing trust from respected people to accelerate credibility

Collaborations transfer trust when audiences already respect the source

Guest appearances on podcasts, blogs, and events expose you to aligned audiences

Social proof like testimonials and endorsements strengthen perceived expertise

Leading with value is required before credibility transfers

Borrowed authority works best when it stays niche-specific and relevant

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