Color Psychology in Web Design // ThinkinsideTheSquare Episode #70

Ever wondered why banks love blue and fast food chains choose red? It's not personal preference - it's strategic color psychology! In this episode, I'm sharing the secrets behind successful website color choices and how you can use them to improve your own site.

You'll learn:
🧠 The psychology behind industry-specific color choices
🎨 How to choose colors that convert
😬 My embarrassing website color fail and what it taught me
🔬 Simple A/B testing strategies for Squarespace
🌗 Accessibility tips for better color contrast
🛠️ Free tools to check your color combinations

🔗 Important Links:
📝 Full show notes: https://insidethesquare.co/podcast/70
🎧 Past episodes: https://insidethesquare.co/podcast
💌 Join my email list: https://insidethesquare.co/email
🖼️ Follow me on Instagram:   / thinkinsidethesquare  

⏰ Timestamps:
00:00 Introduction to Color Psychology in Web Design
00:57 Real-Life Example: The Impact of Color on Bookings
01:51 Understanding Color Psychology: Key Points
03:09 Industry-Specific Color Strategies
04:47 Practical Tips for Using Color to Drive Conversions
07:07 Testing and Analyzing Color Choices
10:22 Final Thoughts and Recap

The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc. The accuracy of information in this video is subject to change.