Improve Your Facebook Marketplace Listings by Learning from Real Examples (Ep. 2)

In today's video, I'm going to be digging into four real-world examples of people selling handmade products on Facebook Marketplace and run their listings through my seven point framework.

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0:00 - Introduction to How to Sell Clothes on Facebook Marketplace

0:25 - Example #1: Handmade Cold Process Soap

Overall, this is a pretty decent title.
Price is not that clear. It's listed at $7 but not sure if this is $7 per piece of soap, or if it's for all three in the picture.
For the photos I think that the seller has done pretty well. It's clear that these are the sorts of staging photos that they might be using on an Etsy shop affairs.
It's really clear they've used the tag for new.
It's not really clear specifically if there's anything particular about the soap in terms of why I should buy this particular soap.
The savings angle is not super not clear in terms of if there's any savings when I buy in bulk or anything like that.
Preferred payment is not really clear. It's not clear exactly how you would like me to pay if I were interested in buying your soap.

3:10 - Example #2: Handmade Soap Gifts

The title is handmade soap gifts. This title could be made much more specific.
Price is unclear if the soap is $12 per basket, or if it's $12 for the three that I see in the picture.
When it comes to the item condition, they do a great job.
I think that the pictures are okay. What I don't like about these pictures is that it's actually so ornamented that it's difficult for me to sometimes tell what the actual product is.
It indirectly mentioned the savings angle by mentioning how people will receive a free gift if they were to purchase this.
When we're talking about preferred payment, this is something that this buyer also doesn't cover really well.

6:14 - Example #3: Medium Eight Ounce Handmade Soy Candle
This title is phenomenal.
When it comes to price, this is something that is actually clear because they've mentioned the eight ounce candle and it's clearly for the $15.
The images are not clear.
It's kind of unclear exactly what the actual price is. They mentioned $5, however, in the listing itself, it says that $7.
Something else that's confusing from reading the actual listing is that the listing talks about how there's a 16 ounce candle available as well. It would be more helpful to create a separate listing for this.
When it comes to item condition, I can assume that this is new since they're making them, however, if they don't use any tags so this is not clear from this particular listing.
Talking about the benefits to the buyer, I don't know exactly what makes the soy candles special.
I think the savings angle is not really clear. And I also think the preferred payment method is not clear, but since it is done through Facebook Marketplace, I would say that this is actually going to earn points for me.

9:57 - Example #4: Olympic bathhouse
Overall, I think the title could use some work. It's not really crystal clear as to what you're selling from the title.
The desired price is crystal clear that all products are under $10.
The photos are fantastic. They're clearly professionally staged.
When it comes to condition, this seller also hits the mark here cause they use the tag for a new.
The benefits are crystal clear to the buyer. They talk about how bar soaps don't dry out your skin, as well as how there are no chemicals used.
When it comes to savings angle, they talk about how there's a spring cleaning sale right now.
Payment method is not clear

✍️ COMMENT BELOW:
Were you surprised by how many bad listings there were in the homemade goods space in Facebook Marketplace?

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Disclaimer: Grow with Will does not provide tax, legal, or accounting advice. This video, and the ideas presented in it, are for informational purposes only, and is not intended to provide, and should not be relied on for, tax, legal or accounting advice.