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Logan presents Artcha MVOE (My version of Events)

The concept for this project was brought to Artcha from Hip hop producer Logan who was so impressed and inspired by Emily Sande’s 2012 album OVOE (Our version of Events) that he began planning a complete restructure of the record. Logan’s vision was to create a classic Hip-Hop version of Emeli’s Pop classic. 

After hearing a few ideas from Logan, Artcha was sold and convinced to take on the vision. The whole process meant the duo locked in for 10 concentrated months, writing, rewriting, recording and shaping MVOE until it was near perfect. This was the first time Artcha had really been ‘produced’ and the whole experience helped him to grow as a writer and artist. 

As you can hear on the record, Logan paid close attention to musical details and soundscapes, stripping the original apart and rebuilding an honourable nod to Emeli’s work. 

Artcha really channelled his focus on similar subject matters to Emeli (Clown, Heaven, Breaking the Law) but offering his own unique spin on some of the original titles; ranging from social deprivation, family matters, unconditional love and wider political issues. 

The duo were very pleased to receive Emeli Sande’s blessing on the project. A job well done. 

Although the project was completed and made public in 2014, it gets its first official release date in February 2021. It still remains as fresh now as it did then.