Photography Pricing Guide: How Much To Charge (REAL Numbers)

Do you want to know how much you should charge for your photography?

This video offers some real numbers on what photographers should be charging, and why. I'll be breaking down pricing hourly vs per project/deliverable, how to increase your value, and how to deal with price shoppers. You'll learn about pricing tiers and what it means to price according to the value of your photography and creative services.

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I’m Chris, a photographer based in Chicago. I teach photography and creative business through YouTube, my newsletter, and coaching. When I’m not teaching, I make photos and videos for brands. My YouTube channel is here for two reasons: to teach you how to start a creative business and photography.

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Timestamps

0:00 Pricing Your Photography
0:54 Hourly Vs Per Project
3:13 How Much To Charge
4:00 Perceived Value
4:54 Actual Numbers
6:48 Negotiating with Price Shoppers
8:04 Outro

This video is NOT sponsored. Some product links are affiliate links which means if you buy something I’ll receive a small commission at no extra charge to you.