Скачать или смотреть The TRUTH Behind Keeping The BEST MSP Clients

MSPs generally hold on to clients long-term, but not necessarily by design. My guest tells us why we should build an "intentional" retention programme to help improve customer experience and drive growth. 

👋 Hi, I'm Paul Green, the world's go-to Managed Service Provider (MSP) marketing expert. Find out more about me and how I can help your MSP ⬇️

0:48 Why clients stay with MSPs they don’t like – “inertia loyalty”
2:10 Meet Melissa Hockenberry: From Autotask to retention powerhouse
8:27 Why MSP client retention needs a strategy—not just good luck
10:24 Where to start with your MSP’s client retention strategy
11:23 MSPs and the power of client conversations
17:18 MSPs should focus on strong relationships
18:15 Complacency breeds contempt – know your clients business goals

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This video is taken from my weekly MSP Marketing podcast. Audio links:
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Featured guest:
Melissa Hockenberry, owner of First Things First Training and Consulting, is passionate about improving customer and revenue retention. Her 30-year professional journey includes adventures in Fortune 500 and non-profit, as well as over 18 years with Autotask/Datto. Melissa loves engaging with MSPs to help them improve their customer experience and position them for sustainable growth. 

Connect with Melissa on LinkedIn:   / melissahockenberry  
And visit her website: 🌐https://ftftac.com/