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The most personal of personal data is a person's name, which is why the most impersonal thing, is getting a person's name wrong.

When our names are entered into databases, either by ourselves, or others, we want interfaces that can parse and validate our names, and be able to differentiate the authentic from the invalid and fraudulent.

Your business is dependent on the quality of your contact data, and when it comes to contact data, it starts with a name.

DOTS Name Validation by Service Objects, is a real-time API web service that parses names into individual data fields, fixes the order of names, and returns the gender associated with the first name. Extensive tests are performed against Service Objects proprietary database of over one million names for highly accurate results. Possible fraudulent names are flagged and an overall score is returned so that companies can review the integrity of the data before it is entered into their systems.

About Jim: Jim Harris is a recognized data quality thought leader with over 20 years of enterprise data management experience. Jim is a freelance writer, independent consultant, and Blogger-in-Chief at Obsessive-Compulsive Data Quality (ocdqblog.com), a vendor-neutral blog about data quality and its related disciplines.

Service Objects is the leader in real-time contact validation services. Since 2001, thousands of businesses have used our data validation API to verify leads, reduce fraud and enhance conversions, online orders and customer lists. Our data cleansing services can help your business reduce costs and improve marketing efforts by validating customer data at every collection point, whether by IP address, physical address, email or phone number. We can help you make the best use of your customer data by ensuring that it is reliable, accurate and up-to-date.