Скачать или смотреть The Law of Brand vs Performance Marketing

So, I have a trick question for you today...

Should you play the short game or the long game when it comes to marketing?

The answer?

You should be playing both.

Which leads me to a popular debate that comes up in almost all strategy meetings: brand marketing vs performance marketing - which one do you prioritise? Well, I'll let you into another secret

That's not actually the question you should be asking. Instead, you need to be thinking about what you're comfortable with as trade-offs with each.

Here's why!


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