Скачать или смотреть Highspot Spark '25: Smarter AI. Stronger GTM. Bigger Impact.

Smarter AI. Stronger go-to-market. Bigger impact.

That was the rallying cry at Spark ’25, and the energy throughout the event made one thing clear: The future of GTM is here, and it's powered by artificial intelligence that performs and drives results.

In this recap video, we look back at Spark ‘25, where countless sales, enablement, marketing, and RevOps leaders came together to explore how to drive measurable performance in an increasingly complex go-to-market landscape.

Highspot CEO Robert Wahbe opened with a bold vision: AI is only valuable if it leads to action.

And that’s exactly what Highspot delivers: An AI-powered, agentic platform that doesn’t just suggest, but does. Robert introduced the next evolution of Highspot’s agentic platform, powered by Nexus™, where every GTM signal—spoken, shared, or shown—is transformed into role-specific, real-time actions.

The Highspot team also unveiled new innovations like AI Role Play, Deal Agent, and Adaptive Learning, reinforcing how our solution helps GTM teams scale what works and fix what doesn’t. Our message was simple: Performance isn’t about more activity—it’s about doing what actually moves the needle.

Beyond the main stage, Spark '25 featured 30+ breakout sessions tailored for today's most pressing GTM priorities: from how to lead AI adoption responsibly, to driving enablement ROI, to vertical deep dives in financial services, life sciences, and manufacturing.

Leaders from AWS, Visa, FedEx, and many other world-class organizations shared how they're leveraging Highspot to close the strategy-to-execution gap and empower reps to show up like top performers—every time.

Attendees got a firsthand look at how Highspot’s agentic platform is already helping GTM teams personalize learning, automate coaching, and connect initiatives to outcomes. They also learned how Initiative Scorecards and Rep Scorecards are helping organizations quantify what’s working across content, training, coaching, and buyer engagement.

Whether you're a sales leader trying to unlock consistent performance, an enablement leader tasked with driving behavior change, or a marketer looking to tie content to revenue, Spark '25 delivered the insights and innovations to help you lead with confidence.

Visit the Highspot blog today to read more about what took place at Spark '25: https://www.highspot.com/blog/path-to...

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About Highspot

Highspot is the only agentic platform built to drive go-to-market performance across every revenue team. With Nexus™, our AI and analytics engine, Highspot connects GTM signals—spoken, shared, or shown—into role-based actions that align people and strategy. As an AI-powered extension of your team, Highspot empowers sales, marketing, and enablement to act faster, focus on what works, and drive consistent performance that fuels scalable growth.