Patient-Centered or Patient-Driven? Exploring New Ways of Patient Collaboration

A Karger Webinar on Fierce Pharma

An important and timely discussion on the growing significance of co-creation in healthcare education, particularly in the development of patient information resources.

When patients and advocates are actively involved from the beginning of the development process, the resources are more likely to be utilized, read, and shared, thus amplifying their impact and reach. It’s time to go beyond merely engaging with patients. With its roots planted firmly in the ethos of patient-centered care, co-creation can transform healthcare information, taking it from patient-centric to patient-driven.

Together with Bob Perry, diagnosed with Waldenström Macroglobulinemia in 2015 and Patient Advocate, Industry Giving Coordinator Heather Gorse from the Colorectal Cancer Alliance, Karger’s Healthcare Publications Editor Catherine Richards Golini and its Head of Education Paul Lavender, you will explore:

• Best practices for optimal co-creation
• The different types and approaches that can be used
• Why user-testing is so important
• What value co-creation can bring to all stakeholders: patients, information producers, industry sponsors, and the wider healthcare community alike.

Learn more on: https://karger.com/pages/patients-and...