Скачать или смотреть Unwrapping 2024 Holiday Shopping Trends for Brands

What data-driven insights are valuable to brands as they navigate their holiday marketing strategies?

To ring in the holiday spirit, Melissa and Brad invite Gillian MacPherson, Vice President, Products from Epsilon to discuss the latest consumer perspectives and trends from Epsilon's 2024 Holiday Shopping Report. The three explore the report’s key findings around generational shopping behaviors, the impact of inflation, the role of loyalty programs, and the evolving landscape of charitable giving.

Spilling the LoyalTEA is hosted by Melissa Berger, Chief Solutions Officer, Digitas and Brad Blackmon, Global Client Portfolio Lead, Digitas. Spilling the LoyalTEA is a Digitas podcast.

Additionally, listen to this podcast on Spotify.