Part 02: Dr. Manoharsha Gannena delves into the complexities of the healthcare system, questioning the conventional focus on patient volume over quality of care.
Key insights from the video include:
• Volume vs. Quality: Dr. Manoharsha argues against the "volume game" where doctors see numerous patients (e.g., 100-150 per day), stating that this often compromises patient satisfaction and quality of care. He personally limits his patient load to 12-20 per day, emphasizing the importance of individual attention and sufficient time for each patient.
• Patient Dissatisfaction: Many patients are reportedly dissatisfied not only with treatment but also with the doctor's approach, nursing care, management, or cost. The goal should be for a higher percentage of patients to leave happily.
• Redefining Doctor's Motivation: The doctor asserts that money should be a byproduct of service, not the primary motivation for doctors. He suggests that experts providing quality service can charge higher consultation fees and achieve greater financial success with fewer patients, shifting the focus from "volume in patients" to "volume in revenue".
• Personal Branding for Doctors: Doctors should prioritize building their personal brand, which encompasses their personality, character, attitude, empathy, and core values. Authenticity and educating patients through platforms like social media are vital for gaining trust and attracting patients organically.
• Crucial Mindset and Skills for Success: Dr. Manoharsha highlights that success in healthcare is 80% mindset and 20% skills. He identifies several critical areas:
◦ Visionary and Growth Mindset: Essential for creating sustainable, systematic services, taking responsibility, and seeking opportunities.
◦ Emotional Intelligence: The ability to manage one's own emotions and understand patients' emotions is crucial for compassion, effective decision-making, and stress management, especially given the high stress levels doctors face.
◦ Communication Skills: Vital for effective patient interaction and getting things done.
◦ Leadership and Team Building Skills: Essential for managing any healthcare system effectively, moving away from a dictatorial approach.
◦ Financial Awareness: Understanding finances is key, as financial stress is a significant concern for doctors in India.
This video encourages doctors to cultivate a quality-driven approach, foster patient trust through genuine care, and develop a robust mindset alongside essential social and financial skills for long-term success in healthcare.
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Why Most Doctors Can't Treat 100 Patients a Day | Profit vs Patient | Healthcare | Dr. Manoharsha
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