Скачать или смотреть What Is The 'OTB'? | Fashion Buying & Merchandising | Access To Fashion

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022. Ever wondered how retailers decide how much stock they can afford to buy each month?
That’s where OTB (Open-To-Buy) comes in – one of the most important tools in fashion buying & merchandising.

In this video, I’ll break down:
✅ What OTB actually means
✅ Why every buyer & merchandiser needs it
✅ How it helps control budgets, stock levels & markdowns
✅ A simple example of how to calculate OTB

By the end, you’ll understand how to use OTB to plan smarter buys, reduce overstock, and increase profitability.