Скачать или смотреть What Profit Really Means in a Small Business

Most small business owners think they understand profit.

But in practice, profit is one of the most misunderstood numbers in business — and misunderstanding it leads to bad decisions, cash stress, and fragile growth.

In this video, we break down what profit actually means in a small business, why it’s often confused with cash or bank balance, and when profit is useful versus misleading.

This video is part of a broader series on understanding whether your business is truly making money — not just surviving on activity.

If you haven’t watched the main hub video yet, start there first. It explains the full framework this video builds on.

Chapters:
00:00 – Why “profit” causes so much confusion
01:05 – What most people think profit means
02:18 – The accounting definition vs business reality
03:40 – Why profit ≠ cash
05:02 – When profit is helpful
06:18 – When profit becomes misleading
07:32 – The hidden risk most owners miss
08:45 – How this connects to cash flow
09:55 – What to look at next