How to Narrow Your Beachhead Market - Feat. AJ Perez, MIT alum & CEO, NVBots (Pt 4/5)

Bill Aulet - Senior Lecturer, MIT Sloan School of Management, explains why bigger isn't always better, especially in the world of entrepreneurship, and gives us a set of 3 criteria for narrowing and segmenting our market. The case study of AJ Perez, MIT alum & CEO of NVBots, continues as he tells us how NVBots narrowed their beachhead market.

This video is part of MIT's Online Entrepreneurship Course ► ENTREPRENEURSHIP 101: WHO IS YOUR CUSTOMER? Enroll Now ► https://www.edx.org/course/entreprene...

Learn More About NVBots ► http://nvbots.com/
AJ Perez's Bio ► http://nvbots.com/?team=aj-perez
Bill Aulet's Bio ► https://www.edx.org/bio/bill-aulet
Erdin Beshimov’s Bio ► https://www.edx.org/bio/erdin-beshimov

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